Bachelor of Science
in Corporate
Communication
(56 hours total)

From Business
• Principles of Management
• Principles of Marketing
• Principles of Advertising
• Contemporary Leadership and Ethics

From Art
• Graphic Design I
• Photography
• Web Design/Interactive Media
• Typography

From Mass Communication
• Writing for the Media
• Public Relations
• Corporate Communication Internship
and
• News and Feature Writing
or
• Electronic Journalism

Support Courses
• Elementary Probability and Statistics
• Mastering Public Speaking

FROM BUSINESS:
BUSN 331 Principles of Management - 4 hours
The management cycle through the planning, organizing, leading, and controlling functions.

BUSN 341 Principles of Marketing - 4 hours
Students will study business activities related to price, promotion and distribution of goods and services to the present and potential customers of the firm. .

BUSN 342 Principles of Advertising - 4 hours
Students participate in the study of the economic significance of advertising, the various media employed in advertising, and the components of an advertising campaign. Students will gain insight into the role of advertising in the overall business process and how advertising contributes to sales, revenues and profits.

BUSN 430 Contemporary Leadership and Ethics - 4 hours
Students enrolled in this course will have the opportunity to gain an unusual level of self-awareness as the course explores a wide array of leadership theories and applications. Students will then use their knowledge of leadership as a foundation for the study of ethics as the subject relates to contemporary business, social and civic responsibility.

FROM ART:
ART 210 Graphic Design I - 4 hours
Students gain knowledge and skills in the creative and problem–solving aspects of graphic design. Students gain a critical perspective on the technical, historical, and aesthetic dimensions of graphic design.

ART 265 Photography - 4 hours
Students study a broad survey of photography's history, method, materials and tools. Studio and darkroom work are integral parts of the course.

ART 275 Web Design/Interactive Media - 4 hours
Students learn website construction and other interactive formats with emphasis on the need for planning and design strategies.

ART 310 Typography 4 hours
Students learn the conceptual, organizational, and creative aspects intrinsic to the process of designing with type. The course includes a thorough survey of the history, principles and terminology of typography.

FROM MASS COMMUNICATION:
COMM 215 Writing for the Media - 4 hours
Introduction to news, news values and the fundamentals of news writing across media. Practice in story organization, interviewing and revision.

COMM 300 News and Feature Writing - 4 hours
Examination and practice in researching, organizing, writing and producing news and feature articles. Analysis of long-form journalism, literary journalism and criticism.

COMM 324 Electronic Journalism - 4 hours
An introduction to producing news stories and features for radio, television and the web. Live newscasts on KMSC required.

COMM 330 Public Relations - 4 hours
Principles and practice of public relations in commercial and noncommercial fields; publicity and promotion campaigns emphasized.

SUPPORT COURSES:
MATH 150 Elementary Probability and Statistics - 4 hours
A first course in descriptive and inferential statistics. Topics include elementary probability, counting techniques (combinatorics), discrete and continuous distributions, the normal distribution, the central limit theorem, confidence intervals, hypothesis testing, correlation and regression, and ANOVA.

MORN 301 Mastering Public Speaking - 4 hours
Mastering Public Speaking provides students with the opportunity to investigate and practice various rhetorical strategies, research their own topics, organize and support their ideas and arguments, and present them in speeches.

Corporate Communication is a bachelor of science (B.S.) degree program that combines courses in business, mass communication and art to provide the background necessary for success in the corporate world. It is excellent preparation for careers in business ownership, management and advertising and public relations, or for graduate study in communication or business.
    Corporate Comm majors can also develop their leadership skills in a number of campus organizations, including Creative Edge/Ad Club, CEO (Collegiate Entrepreneur Organization), and campus media.