Bachelor of Science
in Advertising
(56 hours total)

From Art
(16 hours)
• Graphic Design I
• Photography
• Graphic Design II
and
• Design
or
• Web Design/Interactive Media
or
•Typography

From Business
(24 hours)
• Principles of Management
• Principles of Marketing
• Principles of Advertising
• Sales Management
• Marketing Research
• Advertising Campaigns

From Mass Comm
(16 hours)
• Introduction to
Mass Communication
• Law of Mass Communication
• Public Relations
and
• Audio Production
or
• Television Studio
or
• Field Video

FROM ART:
ART 103 Design - 4 hours
A studio course that introduces students to the elements and principles of 2-D and 3-D design, color theory, and sculptural form. Students complete projects in a variety of media.

ART 210 Graphic Design I - 4 hours
Students gain knowledge and skills in the creative and problem–solving aspects of graphic design. Students gain a critical perspective on the technical, historical, and aesthetic dimensions of graphic design.

ART 265 Photography - 4 hours
Students study a broad survey of photography's history, method, materials and tools. Studio and darkroom work are integral parts of the course.

ART 275 Web Design/Interactive Media - 4 hours
Students learn website construction and other interactive formats with emphasis on the need for planning and design strategies.

ART 310 Typography 4 hours
Students learn the conceptual, organizational, and creative aspects intrinsic to the process of designing with type. The course includes a thorough survey of the history, principles and terminology of typography.

ART 320 Graphic Design II - 4 hours
Students analyze and examine graphic design in more detail. Students acquire an understanding of its techniques and processes, allowing them to explore the relationship between text and imagery.

FROM BUSINESS:
BUSN 231 Principles of Management - 4 hours
The management cycle through the planning, organizing, leading, and controlling functions.

BUSN 341 Principles of Marketing - 4 hours
Students study business activities related to price, promotion and distribution of goods and services to the present and potential customers of a firm. Students carry out a marketing research project and analysis.

BUSN 342 Principles of Advertising - 4 hours
Students participate in the study of the economic significance of advertising, the various media employed in advertising, and the components of an advertising campaign. Students will gain insight into the role of advertising in the overall business process and how advertising contributes to sales, revenues and profits.

BUSN 343 Sales Management- 4 hours
Students in this dynamic class are exposed to the principles of retailing, retailing requirements, organizations, sales promotion, customer service and retail control. Students also study personal selling theory and the application of these theories to business situations.

BUSN 346 Marketing Research - 4 hours
Study of the use of primary and secondary research techniques and theory with emphasis on application and data analysis. Students enrolled will compete in the National Student Advertising Competition.

BUSN 347 Advertising Campaigns - 4 hours
A study of the development of a multimedia campaign with application in the National Student Advertising Competition.

FROM MASS COMMUNICATION:
COMM 101 Introduction to Mass Communication - 4 hours
Introduction to and history of mass media, including radio, television, publishing, film, advertising, and print. Discussion of contemporary issues involving the mass media.

COMM 104 Audio Production - 4 hours
Students produce projects designed to acquaint them with the genres, styles and production techniques of audio in various media, with particular attention to the radio industry. Live broadcasts on KMSC required.

COMM 105 TV Studio Production - 4 hours
Principles and practice in preparing and executing television studio presentations. Participation in MCTV recommended.

COMM 206 Field Video - 4 hours
The techniques of manipulating single-camera lighting, sound and non-linear editing during pre-production, production and post production.

COMM 311 Law of Mass Communication - 4 hours
Study of First Amendment issues, including libel and privacy. The course develops an important area of knowledge for persons planning careers in mass communication, but will also be of interest to media consumers because of the role law plays in shaping media content.

COMM 330 Public Relations - 4 hours
Principles and practice of public relations in commercial and noncommercial fields; publicity and promotion campaigns emphasized.

Advertising is a bachelor of science (B.S.) degree program that combines courses in business, mass communication and art to provide the necessary background for success on advertising's creative and business sides. Coursework develops the student's ability to think creatively and function in a corporate environment.
    Students can also develop leadership skills through active involvement in the National Student Advertising Competition.